How IP is fuelling innovation and high growth for 2024/25
- publish258
- Nov 12, 2023
- 3 min read
Updated: Apr 3
When growth is ever more centred on IP, a new title discusses how those who grow at pace will make it part of their strategy, culture and mindset


In 2024/25, new landscapes are being created for growth. In AI. In biotech. With Web3. In smart factories. With smart contracts.
It is those who integrate intellectual property into their strategy, culture and mindset who are most likely to grow at pace, says a new edition of a title from Newsdesk Global Communications with Novaro Publishing.
Inspired by the High-growth Technology Business Initiative of the European Patent Office and Licensing Executives Society International, it is being published on 16th November, highlighting 20 routes to growth that IP will be creating in 2024/25:
How ventures can pivot their IP to give themselves the agility to be future ready.
How to be strategically open and co-invent with each other’s
How to design business models to reward everyone in the value chain.
When to bring in a co-founder to develop a technology for the market.
How IP develops as it moves from tech push to market pull.
What entrepreneurs can expect from patent examiners at the EPO.
how to be first to market when moving from Nobel to Nasdaq.
What a deep tech entrepreneur learned from a €200 million exit about when to fight, when to deal and when to fold.
What choices unicorns make between freedom to operate, exclusivity and ready for court.
How smart factories are rethinking their IP to get themselves up to digital speed.
How AI is shaking up the practice of IP.
How to create novelty with digital inventions as competition intensifies.
Why it’s a combination of AI and the human that is winning in medtech.
How intellectual assets are expected to develop in each funding round.
What IP to put in a data room to satisfy the curiosity of potential investors.
How IP is starting to establish itself as collateral for loans.
How to draw the fine line between what to disclose and what to keep secret.
How ventures can speed up their patents and submit experimental evidence later.
When AI patents are so complex, why split your claims into training and implementation.
What IP attacks to expect as growth starts to happen.
Drawing on the knowledge and experience of 20 top-level IP performers, including contributors from the EPO’s high-growth business technology team, this book reports on how IP is being used to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.
For the co-chair of the High-growth Technology Business Initiative, Audrey Yap, this book is: ‘another winner! Read to explore the potential for proprietary IP, AI, smart factories and digitech to ignite high growth and value'.
For a venture capitalist at Blackwood Healthcare Breakthroughs, Eugene Shteyn, it is: ‘great to see a road map for figuring out how to create intellectual assets in their broadest sense and combine them with a realistic strategy for making a return … they’re becoming the fundamental assets for the 21 st century.’
As a tech founder and a Maserati / SundayTimes top 100 entrepreneur, Adrian Burden finds it offers, ‘a broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures.’ For a start-up advisor, Kevin R Smith, chief executive of Boom & Partners, 'this book brings you up to speed with the realities of managing IP in emerging technologies like AI’.
• Winning with IP: Managing intellectual property today, 4th edition, is published on 16th November 2023 by Novaro Publishing, ISBN: 978-1-7398640-4-0 . More details here.