As markets and industries transform themselves, the winners can come from anywhere. You might already be in the market or you might be about to disrupt it. You might be at the start or towards the end of your career. You might be upstream making a discovery, midstream in the supply chain or downstream with a customer. Your motives might be creative, financial or social. Those who adopt the right idea with the right mindset, the right model and the right funding can perform better not just by a few percentage points, but by a multiple of two to three.
To reach their full potential, ventures will make a series of bold decisions. They will develop new capabilities, choose the right funding and adapt control of the business. The way in which each challenge is resolved holds the potential for creating or losing significant value.
