Managing Intellectual Property Today, 2nd edition
Value and growth from ideas and improvements
Adam Jolly
Lessons and insights on managing intellectual property from leading IP players of today and tomorrow
Second edition, published January 2022, £17.99, €19.99, $21.99, paperback, 156 pages, 229mm x 152mm, ISBN: 978-1-7398640-0-2

About
Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.
An excellent reminder for high-tech SMEs of how IP drives the continuous growth of their business.
Arno Meerman
Chief executive, University Industry Innovation Network
Adam Jolly
Adam Jolly is a business writer, editor and publisher who specializes in the management of growth, innovation, technology and risk. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as ‘at the cutting edge of real-time digital innovation’ by EasyJet and as ‘an ideal manual for ambitious entrepreneurs’ by StartUp Britain.
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Contributors
European Patent Office • Licensing Executives Society International
• High Growth Enterprise Taskforce • Yusarn Audrey • The Intellectual Property Works • IK-IP
• Patentship • Meissner Bolte • DHS • Gramm Lins • Huber & Schuessler • Minesoft
• Weickmann & Weickmann • Globalator • Bretton Woods International • Cohausz & Florack • BSB

Table of Contents
(1) Why IP matters before you grow
(2) IP strategy health check
(3) Why invest in patents not start-ups
(4) From research to lift-off
(5) Vaccines, innovation and IP
(6) AI and CI simulations
(7) IP and 3D printing
(8) What entrepreneurs can expect from EPO patent examiners
(9) Creating value with prior art
(10) Commercializing your IP post-Covid
(11) Licensing after the pandemic
(12) Intellectual assets and value creation for tech exits
(13) IP risks and the pandemic
(14) IP, contested technologies and the freedom to grow
(15) IP actions in the Chinese courts
A great chance to upgrade your IP and put yourself on track to become one of the winners from digital transformation.
Marcos Kauffman
Director, Institute for Advanced Manufacturing and Engineering
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A broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures.
Adrian Burden
Tech founder and a Maserati / Sunday Times top 100 entrepreneur