The IP you own in one domain may be less effective when you switch to digital, so don’t let the risks surprise you, says Mathias Karlhuber at Cohausz & Florack

Mathias Karlhuber

Digital innovation is a priority for nearly eveyone now. For those who haven’t traditionally operated in this space, it is a particular challenge. You can find yourself thrown back into a start-up scenario where you have to rethink your IP.