Audrey Yap, co-chair of the High-growth Technology Business Initiative, discusses how the potential for exponential IP affects business models of all kinds

Audrey Yap

If business growth now has the potential to happen exponentially, it is depending more and more on IP to realise its value. Unlike other assets, which are more linear or gradual in how they contribute, IP shares the exponential characteristic of being able to double in value, not just once, but repeatedly and fast. At each stage of growth, as IP proves itself, it becomes increasingly liquid and mobile, creating the potential for it to be easier to transfer, share or utilise in different contexts.