IP leaders of today and tomorrow share their real-life insights into how ventures are making the right – and wrong – calls in turning their IP into a high-growth asset

For ventures scaling in 2026/27, at least 80 percent of their future value is ultimately going to rest on their intellectual property, if all goes to plan. Yet it’s a far from certain outcome, says the 2026/27 edition of Winning with IP.

Time and again, IP can appear strong on paper but unravel at different points through the growth cycle. No one size or shape of solution fits all. It varies for each venture, depending on how the principals find the right combination of IP to give themselves freedom to operate, the leverage to negotiate, the framework to collaborate, the strength to hold their ground and the flexibility to pivot.