What now determines stand-out performance and a clear sense of identity in organizations? Beyond the essentials of profit and impact, leaders have as many as twelve drivers to pursue.

​

They can choose, as many do, to give them all equal weight. However, their organizations are likely to end up being lost in the middle and suffering from a lack of identity.

​

Instead, the best performers in today’s complex and volatile conditions commit to three drivers at most. Everyone then knows what the organization is about, whether it is innovation, efficiency or inclusivity.

​

In this book, Patrick Faniel discusses how leaders can align their organizations around each of these twelve drivers. In a series of clear, easy-to-implement models, he highlights the potential for those who focus to create a distinctive sense of purpose and to inspire stand-out performance.