About
Learn how to build the value in your start-up day by day, step by step, so you are ready to take a lead in talking to investors about raising funds or selling your business. This practical guide is written from the perspective of a tech entrepreneur who made his own exit for millions after 2½ years – and is now building his next set of ventures.
You will learn how to put in place the policies, systems, strategies, processes and tools that investors expect to see. Then you will gain a series of insights into how to negotiate the best price for you and your business.
An ideal manual for ambitious entrepreneurs … it is a comprehensive, easy-to-use reference for aspiring tycoons.
Luke Johnson
Chairman, Risk Capital Partners and founder, StartUp Britain
A readable, concise guide to building a scalable, saleable business
Mark Reilly
Head of the technology portfolio, IP Group plc
Read this book before you start! Sound principles and strong advice on building a successful and exit-able business.
Emma Jones
Founder, Enterprise Nation

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Contents
(1) Entrepreneurs get set go (2) Lifestyle business or life-defining? (3) Mission vision and all that jazz (4) Business identity: what’s in a name? (5) Best-laid business plans (6) Company shares and shares alike (7) In the beginning there is incorporation (8) Organizational departments and compartments (9) Virtual is the new reality (10) Business agreements and disagreements (11) Accounting the beans (12) Corporate branding and the style police (13) Publicity smoke and mirrors (14) Social media daily tedia? (15) Staff management: herding cats avoiding scratches (16) Bureaucratic nightmares (17) Deferring to the board (18) Cyber danger (19) Sales close to the wind (20) Buttons knobs and the dashboard (21) Intellectual property rights (and wrongs) (22) Scale-up (23) Venture or vulture capitalists? (24) A sharp exit