Managing Intellectual Property Today, 3rd edition
Opening up new paths to growth
Adam Jolly
Lessons and insights into how intellectual property is inspiring and fuelling the next wave of growth
Third edition, published October 2022, £17.99, €21.99, $21.99, paperback, 182 pages, 229mm x 152mm, ISBN: 978-1-7398640-2-6
About
As the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market.
In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, discuss how IP is opening up new paths to growth, bringing you up to speed with the impact of transformative technologies, such as artificial intelligence, the metaverse, Industry 4.0, net zero and personalized medicine.
Some ventures are just starting to adopt an IP mindset in growing their innovations, brands and designs. Others are struggling to switch, putting themselves at risk of sliding towards commodity status. For those who are learning to invent digitally, IP creates a powerful and flexible system for breaking into new markets, trading at a premium and building up future value.
Rich learnings, directions and clarity to improve the odds of success with proprietary technology, brands and IP management.
Audrey Yap
Co-chair, High-growth Technology Business Initiative
Adam Jolly
Adam Jolly is a business writer, editor and publisher who specializes in the management of growth, innovation, technology and risk. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as ‘at the cutting edge of real-time digital innovation’ by EasyJet and as ‘an ideal manual for ambitious entrepreneurs’ by StartUp Britain.
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Contributors
European Patent Office • Licensing Executives Society International
• High-growth Technology Business Initiative • Yusarn Audrey • CEIPI • Intellex
• Centre for Intellectual Property Studies • Westerberg & Partners • IK-IP • Stratagem
• Splanemann • Globalator • Patentship • Uexküll & Stolberg • Weickmann • Grund • HGF
• Grünecker • DHS • Huber & Schuessler • BPDE • Cohausz & Florack
A perfect insight into how innovation, value creation and IP protection are linked together
Stephan Spitz
Chief strategy officer, Rubean AG
(1) IP standards for a digital age
(2) IP starts up Greek revival
(3) Deep tech to market
(4) Ready to collaborate with intellectual assets
(5) Four technology licensing business models
(6) IP portfolios after the unitary patent and Brexit
(7) Freedom to grow
(8) Lean IP management
(9) How intellectual assets impact exit value
(10) Innovating with edge technologies
(11) Inventing with AI
(12) AI, personalized medicine and IP
(13) Climate IP
(14) Brands and designs for Web3
(15) IoT, connectivity and SEPs
(16) Managing the new European patent system
(17) Navigating through patent thickets
(18) Surviving the trolls
(19) IP risks for investors
Table of Contents
A great chance to upgrade your IP and put yourself on track to become one of the winners from digital transformation.
Marcos Kauffman
Director, Institute for Advanced Manufacturing and Engineering
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