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Winning with IP

Managing intellectual property today

Adam Jolly

Lessons and insights on managing intellectual property from leading IP players of today and tomorrow

Published November 2019, £17.99, €19.99, $21.99, paperback, 202 pages, 229mm x 152mm, ISBN: 978-1-9998329-6-4

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About

Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 24 top-level IP performers, including the innovation team at the European Patent Office, this book reports on how IP is being used to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed.

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An excellent reminder for high-tech SMEs of how IP drives the continuous growth of their business.

Arno Meerman

Chief executive, University Industry Innovation Network

Adam Jolly

Adam Jolly is a business writer, editor and publisher who specializes in the management of growth, innovation, technology and risk. He has produced titles for many leading organizations and has written extensively about the challenges facing entrepreneurs, innovators and directors. Recent titles have been described as ‘at the cutting edge of real-time digital innovation’ by EasyJet and as ‘an ideal manual for ambitious entrepreneurs’ by StartUp Britain.

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Contents

(1) IP opens up the path to SME growth 

(2) IP: from inception to return on investment 

(3) From spin-out to international player 

(4) Strategically smart IP 

(5) Data analytics and technology landscaping 

(6) Innovation harvesting 

(7) Evolving use of IP in spin-outs and licences 

(8) IP in early-stage ideas and partnerships 

(9) IP and Industry 4.0 

(10) IP for design innovation and emerging tech 

(11) Towards a unitary European IP architecture 

(12) IP commercialization and China 

(13) Brands and designs post-Brexit 

(14) SMEs exploiting computer-related inventions 

(15) From lead compound to strong market position 

(16) Patent monitoring 

(17) Protecting the value in your IP 

(18) Enforcement of patent rights in Europe 

(19) Oppositions before the EPO 

(20) Scope of protection for medical use claims 

(21) Prosecution history, equivalence and patent scope

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A broad range of useful and actionable insights that entrepreneurial innovators can apply to their own ventures. 

Adrian Burden

Tech founder and a Maserati / Sunday Times top 100 entrepreneur

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This book brings you up to speed on the realities of managing IP in emerging technologies like blockchain.

Kevin R Smith

Chief executive, CryptoPi and blockchain influencer

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